Trunk Monkey

This particular blog has less to do with Trunk Monkey (although he is pretty entertaining) and more to do with the evolution of car ads. It's interesting to think about how we have gone about selling cars over the years. We started with family and then moved towards sex. Then the kids came into play. Now it's about selling to YOU. What was once a practical asset has become a statement or symbol of who you are. After seventy years we went back to selling stories, something the audience (you) can identify with. This relates to our next assignment. We are making own car commercial  based on attributes like mood coating. (An attribute where your car changes depending on what mood you're in.) The important thing to remember is that we're not really selling the attribute, we're selling the benefit!