Evolution of Advertising

     I'm going to start by doing a blog for Monday, a day I was absent. I already felt that shameful feeling of walking into class after missing a day which was reinforced by a "welcome back" by our professor. Luckily he said it with a smile instead of a scowl but either way I was reduced to blushing and mumbling. At least today I got the gist of what I missed.
     The evolution of advertising is basically divided by the 1950s. Before then advertising was primarily directed at "mom and dad," who had the money, made the choices, and had a tendency toward brand loyalty. Slowly, as kids gained more power and became spoiled, something shifted and ads started targeting them as an experimental group who decided how mom and dad spent their money. This is turn led to the trend today with a very specific target audience for whatever product you may be selling. This is just a quick summary and doesn't cover everything. Like I said, it's the gist...