Tide Detergent

Can you really sell a product without lying? I heard a story on the radio about how Tide detergent is apparently disappearing off shelves at insane rates, not because people are buying it, but because they are stealing it. There are different theories as to why this might be, including prices, the recession, and the bright color of the bottle. The only thing that seems strange is the lack of sources involving these stories. This led the guy on the radio to conclude that Tide is probably lying as a way to get mass amounts of free advertising to boost sales. He admitted to being  cynical but he may have a point and I think it's an interesting concept!