Infiltrating WIIFM Barrier

      Boobs! Cheeseburgers! Have I succeeded in grabbing your attention? If you feel compelled to keep reading then I have successfully infiltrated your WIIFM barrier by appealing to your basic human desires-- food and sex.
      In order to effectively communicate with an audience overloaded with messages each day writers must be original and concise. The best way to do this is to keep your messages sharp and limited and always put the audience first!