Stories are often used to explain "why things are the way they are." This is why fairytales usually have some moralistic aspect to them and are repeated over generations. The best way to tell a story is to make it engaging, memorable, and believable. Be concise and make it interesting! You not only want to capture your audience's attention, you want to keep it. Remember, the more bizarre a story is the more interesting it is. You always want to stand out!
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